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The reason is that when sociable people consider romantic relationships to be an important domain for self-worth, those with high self-esteem will find it comfortable to present themselves to a multitude of anonymous people, whereas those with low self-esteem will be more likely to experience a higher level of stress just thinking about disclosing and promoting themselves on the Internet.Less confident individuals may not want their negative self-views publicized or viewed by others. The researchers (Kim et al., 2009) surveyed 3,345 people in the U.

This finding challenges the stereotypical profiling of Internet daters as being just lonely and socially anxious people.”Indeed, that finding confirms the idea that Internet dating is firmly in the mainstream now.For people who are already sociable, using the Internet as a dating method is just one more tool at their disposal.But not all sociable folks consider the use of Internet dating.To reduce such negative feelings and protect their self-worth, those with low self-esteem will adopt avoidance strategies and distance themselves from Internet dating services. High self-esteem folks feel like they have little to lose by trying Internet dating.Low self-esteem folks have more to lose, since more of their own self-value is tied up in the process — unless they say, “Ah, yeah, it’s nice to have a partner, but whatever.

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